Wednesday 12 March 2008

Rolls Royce: Phantom Drophead Coupe

The maximum beauty of a convertible car is now a reality. The Phantom Drophead Coupe of Rolls Royce combines the latest light-weight engineering technology with the finest hand-crafted materials. Beautifully proportioned, this coupe is more dynamic than ever and it offers incredible levels of comfort.

Just 200 Dropheads will leave the factory each year. Each car is individually built by highly skilled craftsmen (100 craftsmen working on wood alone). It reaches 96,5 km/h in less than 5,7 seconds, and it can reach a maximum velocity of 240 km/h.

The inspiration for this car came from classic Riva powerboats and J-Class yachts. The resulting 100EX design study is elegance combined with leather, teak and aluminium. No other car can match the beauty and elegance of this Rolls.
.

As Ian Cameron, design director of Rolls-Royce, said: ‘Someone once said that if we deliver a true Rolls-Royce, it ought to make time stand still. Time is a very, very important factor. It takes time to do anything competently, so you can't rush the design or the build of a Rolls-Royce. I think you must produce a quality that is timeless, and you should have the time of your life when you buy one of these cars. Typically, the customer who buys a Rolls-Royce is celebrating something. They're fulfilling a dream, an aspiration, or making a statement about success. If you don't achieve a sense of occasion with these cars, then you've failed. Also, because Rolls-Royce owners typically have a four, five or six-car garage, they're not buying compromise. They want a specific car for a specific use. To achieve that, you've got to be very clear with your goals’.



No comments:

 
Member of the Boxxet Network of Blogs, Videos and Photos